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Ad Performance Analyst

  • Hybrid -
    • Limassol, Cyprus
  • Client Services
  • Permanent - Full Time

Ad Performance Analyst

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Job ID: r17126

What You'll Do:

The role is uniquely positioned to enhance our operational efficiency, elevate client satisfaction, and drive revenue growth through insightful data-driven decision-making. This position serves as a bridge between business and engineering, aligning efforts to develop effective advertising strategies. Collaborating with technology and business teams on a day-to-day basis ensures that our advertising efforts are not only data-driven but also technologically robust and at the same time aligned with our business goals

What you'll do:

  • Discover insights that will guide strategic decisions on platform roadmap and uncover optimization opportunities for advertising performance campaigns (Performance-based DSPs).

  • Design and conduct A/B tests, and develop dashboards/reports/alerting tools depicting key metrics for performance evaluation.

  • Work closely with the AdOps team to ensure smooth delivery of campaigns (provide insight into campaign configuration and advise on optimization).

  • Proactive collaboration with R&D on platform buying optimization (buying strategies, features setup, auction optimization).

  • Proactive collaboration with the engineering team on product development (features setups and optimization).

  • Troubleshooting (both - technical and business), platform health management.

  • Participate in external calls with the clients on request

Who You Are:

  • Strong analytical mindset with exceptional attention to detail.

  • 3+ years of experience in digital advertising and/or marketing (AdTech as an advantage).

  • Successful experience with CPA, and CPO campaign optimizations, solid understanding of performance and affiliate markets, and experience with traffic arbitrage an advantage.

  • Knowledge of SQL/Microsoft Excel/Google BigQuery/Tableau.

  • Strong understanding of statistics and data analysis techniques (eg, A/B testing, correlation) and how they can be applied to business goals.

  • Knowledge of RTB buying strategies and optimization algorithms as an advantage

  • Knowledge of HTML/JS/XML as an advantage.

  • English - upper intermediate level, other languages are a huge plus.

  • Self-management skills, critical thinking, proactiveness, high level of responsibility, and reliability.

We acknowledge that many candidates may not meet every single role requirement listed above. If your experience looks a little different from our requirements but you believe that you can still bring value to the role, we’d love to see your application!​

Who We Are:

Criteo is the global commerce media company that enables marketers and media owners to deliver richer consumer experiences and drive better commerce outcomes through its industry leading Commerce Media Platform.

At Criteo, our culture is as unique as it is diverse. From our offices around the world or from home, our incredible team of 3,600 Criteos collaborates to develop an open and inclusive environment. We seek to ensure that all of our workers are treated equally, and we do not tolerate discrimination based on race, gender identity, gender, sexual orientation, color, national origin, religion, age, disability, political opinion, pregnancy, migrant status, ethnicity, marital or family status, or other protected characteristics at all stages of the employment lifecycle including how we attract and recruit, through promotions, pay decisions, benefits, career progression and development. We aim to ensure employment decisions and actions are based solely on business-related considerations and not on protected characteristics. As outlined in our Code of Business Conduct and Ethics, we strictly forbid any kind of discrimination, harassment, mistreatment or bullying towards colleagues, clients, suppliers, stakeholders, shareholders, or any visitors of Criteo. All of this supports us in our mission to power the world’s marketers with trusted and impactful advertising encouraging discovery, innovation and choice in an open internet.

Why Join Us:

At Criteo, we take pride in being a caring culture and are committed to providing our employees with valuable benefits that support their physical, emotional and financial wellbeing, their interests and the important life events. We aim to create a place where people can grow and learn from each other while having a meaningful impact. We want to set you up for success in your job, and an important part of that includes comprehensive perks & benefits. Benefits may vary depending on the country where you work and the nature of your employment with Criteo. When determining compensation, we carefully consider a wide range of job-related factors, including experience, knowledge, skills, education, and location. These factors can cause your compensation to vary.

Perks & Benefits for all Criteos.

Happy people make healthy teams, so we value employee well-being above all else. Discover the perks & benefits we offer all our Criteos!

Flexible Work

We believe flexibility and trust are key to building work around your life, and not the other way around. So, you should be free to choose where you work best. Whether you prefer the office or the comfort of your own home, we committ to providing seamless working conditions for all.

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Learning & Career Development

As your skills multiply, opportunities do too. So, we care to help you nurture your potential, identify new goals, and define what you want out of your career. Discover how we have diversified our learning resources and training catalog for you to shape greater opportunities. You care for your career growth, and we do too.

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Corporate Social Responsibility

We care to build an open future for our community and beyond. Discover how our people fuel our Corporate Social Responsibility from the bottom up, embracing but also embodying and promoting values of diversity, equity, and inclusion through everything they do. Together, we strive to build a future that truly includes everyone.

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Great people shape greater opportunities.

At Criteo, we believe great people and reliable products are essential to build an open future for all.
Everything you need to know about our culture, vision, values, and how we live them with people, both in and out of Criteo, is in our Culture Book. Discover who we are, what we do, and how we act as a company and as Criteos!
Our culture
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Meet our Criteos in Cyprus!

Whether you prefer the sandy beaches of a coastal city or the cultural dynamism of the capital, we have an office that will suit your needs in Cyprus! Either join our team in Nicosia, the capital of the island and enjoy its rich culture and historical heritage, or try our team in Limassol, where you can enjoy lively nightlife in a uniquely beautiful setting. Are you willing to combine a real-life experience with promising career opportunities? Then we have room for you at Criteo Cyprus.

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The Future is Yours.

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