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Manager - Competitive and Market Intelligence

  • Remote -
    • Gurgaon, India
  • Marketing & Communications
  • Permanent - Full Time

Manager - Competitive and Market Intelligence

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Job ID: r17232

What You'll Do:

As our Competitive and Market Intelligence Manager, you will be a key asset within our Go-to-Market Competitive and Market Intelligence team, playing a pivotal role in ensuring our leadership, Clients, and various Criteo teams have the strategic insights they need to succeed in the fast-paced digital advertising industry. With a deep understanding of adtech and GTM dynamics, you will be responsible for tracking and analyzing our products, competitors, and market trends, translating data into actionable insights to guide decision-making.

In this role, you will work closely with cross-functional teams, including GTM, Commercial, Product, LT, Strategic Enablement, and more, to create assets that empower our teams to win in a highly dynamic landscape. You will not only identify competitive threats but also refine and optimize our Competitive Market Intelligence (CMI) Program, ensuring maximum efficiency in our processes.

Reporting to the Director - Competitive and Market Intelligence, you will be a driving force behind keeping us ahead of the curve.

Key Responsibilities

  • Strategic Enablement for GTM partners and Commercial Teams: Collaborate closely with Commercial CS, Product Marketing, Strategic Enablement, and other teams to craft valuable assets that fuel our GTM strategy. Your role includes building compelling and actionable resources for enabling our commercial (sales) teams, enabling them to engage in meaningful conversations regarding key competitors.

  • CMI enablement for Product Org: Support our Product Solutions, Product, and R&D teams through rigorous competitive feature analysis. Your contributions will play a crucial role in enhancing technology, product roadmaps, use cases, and functionality. You will collaborate with product team to raise awareness of high-priority evaluations or customers facing competitive pressures.

  • Actionable Resource Development, CMI Platform Management and Communication Strategy: Take ownership of building CMI assets and enablement resources while managing the organization of CMI documents and deliverables within our Internal Centralized CMI HUB Platform. You will be developing actionable resources for enablement initiatives and ensuring effective communication surrounding CMI resources at Criteo by effectively leveraging meetings, trainings, newsletters, CRM, and our CMI asset collaboration tools.

  • Win-Loss Analysis and CRM Analytics for Measurable Competitive Insights: Perform thorough competition win-loss analysis to discern emerging trends, recognize recurring patterns, and uncover actionable insights. Utilize our CMI tool and CRM analytics to effectively extract valuable competitive insights and track trends derived from client interactions. Additionally, maintain an up-to-date competitive dashboard within the CRM system to provide quick access to essential competitive intelligence.

  • Insightful Reporting: Translate complex data and information into compelling insight stories that drive informed business decisions and foster growth.

  • Visual Communication: Develop visually appealing reports and presentation findings that effectively convey key insights and recommendations to cross-functional stakeholders and senior management.

  • Competitor Monitoring: Keep a daily pulse on industry news, curating key headlines for internal stakeholders. Issue CI Alerts when significant news impacts our business.

  • Strategic Insights: Lead the development and synthesis of competitive information, proactively detecting market shifts to facilitate the development of mitigation strategies.

Who You Are:

  • Minimum 4 years of experience in competitive and market intelligence, with a strong background in Adtech Competitive Intelligence / GTM / product marketing / Sales Enablement or related areas.

  • Expertise in creating compelling presentations that effectively train and communicate key findings and recommendations to cross-functional stakeholders

  • Confident and clear written and verbal communication skills, including experience of preparing presentations (and ideally written reports) for presenting to internal stakeholder and external customers, across all levels

  • Ability to work cross-functionally to align multiple stakeholders and teams

  • Strong analytical and critical thinking for examining market trends, broker research, and other relevant topics.

  • Have the ability to grasp and simplify complex industry, product, and customer concepts

  • Have a bias towards critical thinking, expertise, and action

  • Detail-oriented with excellent multitasking abilities.

Bonus Points For

  • Prior work experience in commerce advertising / Adtech.

  • Familiarity with CRM analytics for competitive insights.

If you are a motivated individual with a passion for executing competitive analysis and market intelligence tasks, ready to contribute to the success of a leading independent ad tech company, we encourage you to apply for the Competitive and Market Intelligence Manager role at Criteo. This role offers a unique opportunity to actively participate in shaping our GTM strategy and driving informed business decisions through hands-on execution, while also contributing strategically to our competitive advantage.

We acknowledge that many candidates may not meet every single role requirement listed above. If your experience looks a little different from our requirements but you believe that you can still bring value to the role, we’d love to see your application!​

Who We Are:

Criteo is the global commerce media company that enables marketers and media owners to deliver richer consumer experiences and drive better commerce outcomes through its industry leading Commerce Media Platform.

At Criteo, our culture is as unique as it is diverse. From our offices around the world or from home, our incredible team of 3,600 Criteos collaborates to develop an open and inclusive environment. We seek to ensure that all of our workers are treated equally, and we do not tolerate discrimination based on race, gender identity, gender, sexual orientation, color, national origin, religion, age, disability, political opinion, pregnancy, migrant status, ethnicity, marital or family status, or other protected characteristics at all stages of the employment lifecycle including how we attract and recruit, through promotions, pay decisions, benefits, career progression and development. We aim to ensure employment decisions and actions are based solely on business-related considerations and not on protected characteristics. As outlined in our Code of Business Conduct and Ethics, we strictly forbid any kind of discrimination, harassment, mistreatment or bullying towards colleagues, clients, suppliers, stakeholders, shareholders, or any visitors of Criteo. All of this supports us in our mission to power the world’s marketers with trusted and impactful advertising encouraging discovery, innovation and choice in an open internet.

Why Join Us:

At Criteo, we take pride in being a caring culture and are committed to providing our employees with valuable benefits that support their physical, emotional and financial wellbeing, their interests and the important life events. We aim to create a place where people can grow and learn from each other while having a meaningful impact. We want to set you up for success in your job, and an important part of that includes comprehensive perks & benefits. Benefits may vary depending on the country where you work and the nature of your employment with Criteo. When determining compensation, we carefully consider a wide range of job-related factors, including experience, knowledge, skills, education, and location. These factors can cause your compensation to vary.

Perks & Benefits for all Criteos.

Happy people make healthy teams, so we value employee well-being above all else. Discover the perks & benefits we offer all our Criteos!

Flexible Work

We believe flexibility and trust are key to building work around your life, and not the other way around. So, you should be free to choose where you work best. Whether you prefer the office or the comfort of your own home, we committ to providing seamless working conditions for all.

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Learning & Career Development

As your skills multiply, opportunities do too. So, we care to help you nurture your potential, identify new goals, and define what you want out of your career. Discover how we have diversified our learning resources and training catalog for you to shape greater opportunities. You care for your career growth, and we do too.

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Corporate Social Responsibility

We care to build an open future for our community and beyond. Discover how our people fuel our Corporate Social Responsibility from the bottom up, embracing but also embodying and promoting values of diversity, equity, and inclusion through everything they do. Together, we strive to build a future that truly includes everyone.

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Great people shape greater opportunities.

At Criteo, we believe great people and reliable products are essential to build an open future for all.
Everything you need to know about our culture, vision, values, and how we live them with people, both in and out of Criteo, is in our Culture Book. Discover who we are, what we do, and how we act as a company and as Criteos!
Our culture
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Meet our Criteos in India!

Are you willing to join an energetic, enthusiastic, and friendly team of experts in exotic and vibrant India? As one of the top talent hubs in the world, India is becoming a favorite location for tech and e-commerce giants to establish their operations. Located in the heart of Gurugram, the bustling business center of the country, our team has recently doubled and is constantly growing. If you feel ready to revolutionize the digital advertising industry, start your journey at Criteo India! 

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