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Senior Marketing Manager

  • Hybrid -
    • Tokyo, Japan
  • Marketing & Communications
  • Permanent - Full Time

Senior Marketing Manager

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Job ID: r17957

What You'll Do:

The Senior Marketing Manager, Japan is a pivotal role that supports one of the biggest markets in APAC and works alongside the Japan sales team. To support Criteo through its significant growth, and to enhance and nurture the company reputation – we are seeking a talented and enthusiastic Senior Marketing Manager to create and execute marketing strategies that align with sales goals, working extremely close with our product marketing team on messaging and positioning to ensure we’re delivering a clear and consistent voice in-market.

Reporting to the Head of APAC Field Marketing, this role will also partner with our corporate marketing team and digital marketing team to grow our Retail Media business within the market. You will focus on developing and executing programs that drive product engagement and growth across our industry-leading Commerce Media Platform. This position requires exceptional digital skills, creativity, and a hands-on approach to managing campaigns that drive results.

  • Act as Marketing business partner to the Japan sales leadership team.

  • Adapt our global Marketing campaign strategy for the APAC region and develop specific content pillars that align to Japan market and it’s customer needs.

  • Own and operate our key account marketing programs, using ABM to grow and prospect customers.

  • Increase the visibility of Criteo and its senior leaders in the Japan market through organic and paid efforts, collaborating closely with the Global Marketing Team, PR and product marketing teams.

  • Plan and execute a variety of on and offline marketing and awareness programs across multiple channels including paid media, events, content development, email, and social.

  • Lead content development for high-touch, high-impact events that use both industry sponsorships and owned and operated events to connect with senior clients.

  • Promote a culture of high performance and continuous improvement that values learning and a commitment to quality.

  • Become an active member of the APAC marketing team, taking part in cross-functional projects and taskforces.

  • Partner with the sales and operations teams to better integrate marketing efforts, enabling end-to-end feedback and track leads that are delivered to Sales and report on their ROI.

Who You Are:

  • 7+ years of Marketing experience in either AdTech, retail, or eCommerce.

  • A native level of Japanese and fluent in English with experience in client-facing content creation and localization.

  • Have prior experience marketing a platform, SaaS and/or technology company. Bonus points for worked for a global company with a global marketing division.

  • You’re an advocate for your market and the Japan business needs – You’re a sales/commercial minded marketer. Your comfortable working with sales and can be a partner-like relationship. You have experience interacting with clients and being in sales meetings, pitches.

  • A modern, data-driven marketer with deep understanding of digital marketing, social media, marketing automation, CRM – preferably with a b2b technology firm.

  • Excellent communicator that’s comfortable speaking with partners and supporting the leadership team.

  • Client-Centric: business mindset, putting the client at the center of all marketing actions.

  • You’re an Innovator. You seek out information, ask questions, and are excited by new ideas and challenges.

  • An excellent project Manager with extreme attention to detail. You can take a project and run with it from concept through to completion.

  • You get things done. Ability to move and pivot fast to meet the needs of a high-growth business.

We acknowledge that many candidates may not meet every single role requirement listed above. If your experience looks a little different from our requirements but you believe that you can still bring value to the role, we’d love to see your application!​

Who We Are:

Criteo is the global commerce media company that enables marketers and media owners to deliver richer consumer experiences and drive better commerce outcomes through its industry leading Commerce Media Platform.

At Criteo, our culture is as unique as it is diverse. From our offices around the world or from home, our incredible team of 3,600 Criteos collaborates to develop an open and inclusive environment. We seek to ensure that all of our workers are treated equally, and we do not tolerate discrimination based on race, gender identity, gender, sexual orientation, color, national origin, religion, age, disability, political opinion, pregnancy, migrant status, ethnicity, marital or family status, or other protected characteristics at all stages of the employment lifecycle including how we attract and recruit, through promotions, pay decisions, benefits, career progression and development. We aim to ensure employment decisions and actions are based solely on business-related considerations and not on protected characteristics. As outlined in our Code of Business Conduct and Ethics, we strictly forbid any kind of discrimination, harassment, mistreatment or bullying towards colleagues, clients, suppliers, stakeholders, shareholders, or any visitors of Criteo. All of this supports us in our mission to power the world’s marketers with trusted and impactful advertising encouraging discovery, innovation and choice in an open internet.

Why Join Us:

At Criteo, we take pride in being a caring culture and are committed to providing our employees with valuable benefits that support their physical, emotional and financial wellbeing, their interests and the important life events. We aim to create a place where people can grow and learn from each other while having a meaningful impact. We want to set you up for success in your job, and an important part of that includes comprehensive perks & benefits. Benefits may vary depending on the country where you work and the nature of your employment with Criteo. When determining compensation, we carefully consider a wide range of job-related factors, including experience, knowledge, skills, education, and location. These factors can cause your compensation to vary.

Perks & Benefits for all Criteos.

Happy people make healthy teams, so we value employee well-being above all else. Discover the perks & benefits we offer all our Criteos!

Flexible Work

We believe flexibility and trust are key to building work around your life, and not the other way around. So, you should be free to choose where you work best. Whether you prefer the office or the comfort of your own home, we committ to providing seamless working conditions for all.

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Learning & Career Development

As your skills multiply, opportunities do too. So, we care to help you nurture your potential, identify new goals, and define what you want out of your career. Discover how we have diversified our learning resources and training catalog for you to shape greater opportunities. You care for your career growth, and we do too.

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Corporate Social Responsibility

We care to build an open future for our community and beyond. Discover how our people fuel our Corporate Social Responsibility from the bottom up, embracing but also embodying and promoting values of diversity, equity, and inclusion through everything they do. Together, we strive to build a future that truly includes everyone.

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Great people shape greater opportunities.

At Criteo, we believe great people and reliable products are essential to build an open future for all.
Everything you need to know about our culture, vision, values, and how we live them with people, both in and out of Criteo, is in our Culture Book. Discover who we are, what we do, and how we act as a company and as Criteos!
Our culture
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Meet our Criteos in Japan!

Our broadest presence in APAC is in Tokyo. Established over 12 years ago in Japan, we have a stunning office in the Ebisu district where all Criteos can gather, share, and build the future of advertising together. Our team there is uniquely inclusive, energetic and friendly. By teaming up with some large Japanese partners, we have strengthened our presence sustainably across the local ADtech industry.

Find out more

The Future is Yours.

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