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Sales Engineer, EMEA (German Speaker)

  • Hybrid -
    • Barcelona, Spain
  • Client Services
  • Permanent - Full Time

Sales Engineer, EMEA (German Speaker)

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Job ID: r20371

What You'll Do:

Integrated into the EMEA Technical Solutions team, you will be the technical face of Criteo for prospective and newly signed clients. Your role blends pre-sales consultancy with end-to-end integration ownership: you'll help win deals and then make sure the technology delivers on the promise.

Sales & Pre-Sales Support

  • Partner with New Business sales teams to qualify opportunities, create compelling product demonstrations, and deliver technical pitches that build client confidence in Criteo's solutions.

  • Assess clients' technical stack during the sales cycle and translate their business requirements into tangible technical solutions that showcase clear value.

  • Manage the entire client journey from pre-sales technical support through onboarding and integration, to eventual handover to the Technical Account Management team.

Integration & Implementation

  • Own and manage the customer onboarding process from contract signature through to product activation and revenue generation.

  • Plan the integration strategy to minimize time-to-live, and motivate customers to act autonomously to ensure successful deployment of their Criteo campaigns.

  • Test and troubleshoot the client's implementation, providing clear feedback to the client's engineering team.

Project Management & Collaboration

  • Coordinate integration and technical tasks across internal teams, working closely with Solution Engineer colleagues to escalate issues, ensure timely delivery, and meet client objectives.

  • Discover and analyze gaps in the customer experience that may lead to customer attrition; work cross-functionally to address them.

Client Education & Enablement

  • Empower clients, partners, and agencies to maximize the value of our platforms by providing tailored education on product features, best practices, and industry trends.

AI & Continuous Improvement

  • Leverage AI to speed up solution design, automate routine tasks, and enhance stakeholder interactions.

  • Stay current on industry trends and emerging technologies; contribute to improvements in integration methodology and internal tooling.

Who You Are:

  • Fluent in English and German, both spoken and written.

  • You have a passion for problem-solving and take pride in making customers successful.

  • You are consultative by nature, with excellent active listening and communication skills: you lead technical conversations with confidence, ask the right discovery questions, and distill complex concepts into clear, compelling narratives for both technical and non-technical audiences.

  • You are proactive and display outstanding personal leadership: you define clear next steps, follow up relentlessly, leave no task unattended, and seek help when needed — learning from every issue solved.

  • You understand the basics of client/server communication and web technologies. Experience with JavaScript, HTML, SQL, or other programming languages is a strong advantage.

  • You are eager to work with a variety of e-commerce platforms (Shopify, Magento, Prestashop, etc.) and tag management solutions (Google Tag Manager, Tealium, Commanders Act). Experience with mobile app technologies and Mobile Measurement Partners (MMPs) is a plus.

  • Previous experience in a pre-sales, sales engineering, or technical consulting role is a plus; a background in online advertising, digital marketing, or a related B2B SaaS environment is preferred.

We acknowledge that many candidates may not meet every single role requirement listed above. If your experience looks a little different from our requirements but you believe that you can still bring value to the role, we’d love to see your application!​

Who We Are:

Criteo is a leader in commerce media, helping brands, agencies, and publishers create meaningful consumer connections through AI-powered advertising solutions. We’re shaping a more open and sustainable digital future for advertising.

At Criteo, our culture is as unique as it is diverse. From our offices across the globe or from the comfort of home, our 3,600 Criteos collaborate together to build an open, impactful, and forward-thinking environment.

We foster a workplace where everyone is valued, and employment decisions are based solely on skills, qualifications, and business needs—never on non-job-related factors or legally protected characteristics.

What We Offer:

🏢 Ways of working – Our hybrid model blends home with in-office experiences, making space for both.
📈 Grow with us – Learning, mentorship & career development programs.
💪 Your wellbeing matters – Health benefits, wellness perks & mental health support.
🤝 A team that cares – Diverse, inclusive, and globally connected.
💸 Fair pay & perks – Attractive salary, with performance-based rewards and family-friendly policies, plus the potential for equity depending on role and level.

Additional benefits may vary depending on the country where you work and the nature of your employment with Criteo.

Perks & Benefits for all Criteos.

Happy people make healthy teams, so we value employee well-being above all else. Discover the perks & benefits we offer all our Criteos!!

Ways of Working

Trust and flexibility are at our core, so is the power of being together. Our hybrid model blends empowerment with shared in-person experiences, making space for both. We believe this is the most valuable way to foster collaboration in a way that helps us grow, together.

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Learning & Career Development

As your skills multiply, opportunities do too. So, we care to help you nurture your potential, identify new goals, and define what you want out of your career. Discover how we have diversified our learning resources and training catalog for you to shape greater opportunities. You care for your career growth, and we do too.

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Corporate Social Responsibility

We care to build an open future for our community and beyond. Discover how our people fuel our Corporate Social Responsibility from the bottom up, embracing but also embodying and promoting values of diversity, equity, and inclusion through everything they do. Together, we strive to build a future that truly includes everyone.

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Great people shape greater opportunities.

At Criteo, we believe great people and reliable products are essential to build an open future for all.
Everything you need to know about our culture, vision, values, and how we live them with people, both in and out of Criteo, is in our Culture Book. Discover who we are, what we do, and how we act as a company and as Criteos!
Our culture
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Meet our Criteos in Spain!

Criteo came to spring off of a few great minds, back in 2005. From the start-up incubator to the global company we are now, Criteo has grown, standing now for 37 offices and further coworking spaces across the globe. In Spain, we welcome our Criteos in our bustling office in Barcelona and our long-thriving virtual hub of Madrid. Beyond its renowned warm weather, diverse culture, and dynamic tech scene, Spain is also an amazing place to build a career. Join us to discover how!

Find out more

The Future is Yours.

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