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Account Strategist, Activation, Iberia

  • Hybrid -
    • Barcelona, Spain
  • Commercial
  • Permanent - Full Time

Account Strategist, Activation, Iberia

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Job ID: r20656

What You'll Do:

As an Account Strategist within Retail Media at Criteo, you will lead the performance, growth, and strategic development of key advertiser accounts within the Beauty vertical. Sitting at the intersection of strategy, analytics, sales, and client leadership, you will own end-to-end account strategy and execution to deliver measurable business outcomes and incremental revenue growth.

In this role, you will act as a trusted advisor to clients, proactively identifying growth opportunities, influencing investment decisions, and contributing to the broader Retail Media commercial strategy. You will work closely with Sales, Account Management, and cross-functional teams to ensure strategic alignment, seamless execution, and strong commercial outcomes.

  • Lead the development and execution of Retail Media strategies for assigned key accounts within the Beauty vertical.

  • Own campaign performance across key KPIs such as ROAS, revenue, CTR, and spend pacing, providing strategic interpretation, clear recommendations, and success narratives.

  • Act as the day-to-day contact for clients, building strong relationships and positioning Criteo as a strategic partner rather than an executional vendor.

  • Drive account growth by identifying upsell, cross-sell, and scaling opportunities aligned with client objectives and investment priorities.

  • Lead client-facing presentations, QBRs, and strategic planning sessions with confidence and seniority.

  • Own end-to-end account execution, ensuring strategic consistency, proactive communication, high-quality delivery, and minimal operational risk.

  • Contribute to campaign planning, optimization, and post-campaign analysis, leveraging insights to inform future strategies and test new Retail Media solutions.

  • Collaborate closely with Sales, Account Management, Product, Operations, Analytics, and other internal stakeholders to ensure campaign success and strong commercial outcomes.

  • Act as a role model by promoting best practices, supporting team members, and collaborating closely with agency points of contact to ensure consistency and knowledge exchange.

Who You Are:

  • You have proven experience in account strategy, account management, digital advertising, Retail Media, e-commerce, or a similar client-facing or commercially driven role.
  • You bring a strong analytical mindset with high confidence working with data; advanced Excel skills are required, and experience with additional analytics tools is a plus.
  • You are able to translate complex data into clear strategic insights and actionable commercial recommendations that resonate with senior client profiles.
  • You have strong commercial acumen, with a track record of driving revenue growth and managing complex, high-value accounts.
  • You have a solid understanding of digital advertising and Retail Media ecosystems.
  • You demonstrate a high level of ownership, autonomy, accountability, and proactivity, and are comfortable operating in a fast-paced, matrixed, and collaborative environment.
  • You are able to influence stakeholders and lead strategic conversations with senior client and internal profiles.
  • You have strong communication skills in Spanish and a good level of English.
  • Previous hands-on experience in Retail Media or performance-driven digital advertising, exposure to business cases and investment planning, and prior experience mentoring junior team members are a strong plus.

We acknowledge that many candidates may not meet every single role requirement listed above. If your experience looks a little different from our requirements but you believe that you can still bring value to the role, we’d love to see your application!​

Who We Are:

We’re Criteo, the Commerce Intelligence Platform. Criteo helps businesses turn shopper signals into commerce outcomes while delivering more relevant experiences for shoppers. We use proprietary commerce intelligence and AI decisioning to drive relevance for shoppers and performance for businesses.

At Criteo, our culture is as unique as it is diverse. From our offices across the globe or from the comfort of home, our 3,600 Criteos collaborate together to build an open, impactful, and forward-thinking environment.

We foster a workplace where everyone is valued, and employment decisions are based solely on skills, qualifications, and business needs—never on non-job-related factors or legally protected characteristics.

What We Offer:

🏢 Ways of working – Our hybrid model blends home with in-office experiences, making space for both.
📈 Grow with us – Learning, mentorship & career development programs.
💪 Your wellbeing matters – Health benefits, wellness perks & mental health support.
🤝 A team that cares – Diverse, inclusive, and globally connected.
💸 Fair pay & perks – Attractive salary, with performance-based rewards and family-friendly policies, plus the potential for equity depending on role and level.

Additional benefits may vary depending on the country where you work and the nature of your employment with Criteo.

Perks & Benefits for all Criteos.

Happy people make healthy teams, so we value employee well-being above all else. Discover the perks & benefits we offer all our Criteos!!

Ways of Working

Trust and flexibility are at our core, so is the power of being together. Our hybrid model blends empowerment with shared in-person experiences, making space for both. We believe this is the most valuable way to foster collaboration in a way that helps us grow, together.

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Learning & Career Development

As your skills multiply, opportunities do too. So, we care to help you nurture your potential, identify new goals, and define what you want out of your career. Discover how we have diversified our learning resources and training catalog for you to shape greater opportunities. You care for your career growth, and we do too.

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Corporate Social Responsibility

We care to build an open future for our community and beyond. Discover how our people fuel our Corporate Social Responsibility from the bottom up, embracing but also embodying and promoting values of diversity, equity, and inclusion through everything they do. Together, we strive to build a future that truly includes everyone.

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Great people shape greater opportunities.

At Criteo, we believe great people and reliable products are essential to build an open future for all.
Everything you need to know about our culture, vision, values, and how we live them with people, both in and out of Criteo, is in our Culture Book. Discover who we are, what we do, and how we act as a company and as Criteos!
Our culture
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Meet our Criteos in Spain!

Criteo came to spring off of a few great minds, back in 2005. From the start-up incubator to the global company we are now, Criteo has grown, standing now for 37 offices and further coworking spaces across the globe. In Spain, we welcome our Criteos in our bustling office in Barcelona and our long-thriving virtual hub of Madrid. Beyond its renowned warm weather, diverse culture, and dynamic tech scene, Spain is also an amazing place to build a career. Join us to discover how!

Find out more

The Future is Yours.

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