Job ID: r20866
What You'll Do:
As Head of Korea Marketing, based in Seoul, you will lead and execute the local marketing strategy to accelerate Criteo Korea’s business growth across brands, agencies, and retailers.
You will work closely with the Korean commercial team to plan and deliver regional campaigns that combine co-marketing initiatives, content localization, account-based marketing, and events. Your goal will be to drive brand awareness, strengthen market leadership, and influence revenue in one of APAC’s key markets.
This position reports to the Head of Marketing, APAC and sits within the Global Marketing organization.
You will collaborate closely with Korea Country Leads across Emerging Business, Enterprise Business, and Retail Media, as well as Client Solutions, Global Marketing and APAC marketing teams - including PR, Global Campaigns, and Social. You will also work with local external vendors as needed.
This role requires balancing short-term tactical execution with long-term strategic planning across the full marketing funnel. In addition to Korea, you may also be asked to support campaigns and activations in other APAC markets, such as India, in partnership with local commercial teams, reseller partners, and support teams.
Key Responsibilities
Partner with Korea commercial leaders and local teams to elevate Criteo’s voice in the market and support Korea revenue targets through well-aligned, data-driven marketing programs focused on brands, agencies, and retailers.
Act as the voice of the Korea market within the marketing organization by bringing local insights, customer needs, and competitive dynamics into APAC and Global planning.
Lead a team of local marketers to support the development and execution of the APAC marketing strategy, while fostering a culture of high performance, continuous improvement, learning, and quality.
Mentor and develop team members through a supportive and collaborative management approach.
Build and optimize a cross-channel pipeline generation strategy for the Korea market, with clear measurement, reporting, and ongoing performance improvement to support new business growth.
Design and execute regional campaigns, including always-on, campaign-based, and account-based programs, in partnership with local Sales and Client Solutions teams.
Ensure clear targeting, strong messaging, and measurable outcomes for key brands, agencies, and retailers.
Own project management across programs, including timelines, responsibilities, dependencies, and cross-functional communications, to ensure smooth delivery and stakeholder alignment.
Plan and deliver sponsored, hosted, and co-marketing initiatives in Korea with key retailers, agencies, and ecosystem partners, from concept and messaging through execution, measurement, and post-campaign reporting.
Lead the localization and adaptation of global content, including reports, whitepapers, and case studies, to ensure relevance for the Korean market.
Partner with the Korean team to develop narratives aligned to client and prospect needs.
Own end-to-end event management for field marketing and partner events across Korea, including strategy, stakeholder alignment, messaging, invitations, attendee management, and on-site execution.
Own the allocation and management of the regional marketing budget, ensuring investments are aligned to business priorities, tracked accurately, and optimized for impact and efficiency.
Who You Are:
10+ years of experience in general marketing or field marketing within a B2B environment, ideally with exposure to complex, multi-stakeholder audiences such as brands, agencies, and retailers.
Proven leadership experience, including people management and strong written and verbal communication skills.
Fluent in English, with experience in client-facing content creation and localization.
Experience in AdTech, MarTech, or digital media is a plus. Candidates from adjacent technology sectors should bring strong curiosity about AdTech, Commerce Media, and Criteo’s solutions.
Strong understanding of B2B marketing fundamentals, with hands-on experience across channels and tactics such as direct mail, events, Account Based Marketing (ABM), co-marketing, and digital campaigns.
Strong interpersonal skills and the ability to build trusted relationships with internal stakeholders, including Sales, Client Solutions, Product, and Global Marketing, as well as external partners such as agencies, retailers, and platforms.
Exceptional writing and communication skills, with the ability to simplify complex topics and tailor messages for different audiences.
Experience with Salesforce, Pardot, or similar CRM and marketing automation platforms is preferred.
Strong project management skills, with excellent attention to detail, deadlines, and follow-through.
Detail- and solution-oriented, with a passion for testing new ideas and bringing fresh thinking to market.
A strategic and innovative marketer with a track record of turning ideas into clear action plans and high-quality execution.
A modern, cross-channel, full-funnel marketer with a strong understanding of digital marketing, social media, marketing automation, and CRM.
Able to make decisions in a fast-changing environment and anticipate future needs.
Data-driven, with a strong belief in using analytics and metrics to optimize marketing performance.
We acknowledge that many candidates may not meet every single role requirement listed above. If your experience looks a little different from our requirements but you believe that you can still bring value to the role, we’d love to see your application!
Who We Are:
We’re Criteo, the Commerce Intelligence Platform. Criteo helps businesses turn shopper signals into commerce outcomes while delivering more relevant experiences for shoppers. We use proprietary commerce intelligence and AI decisioning to drive relevance for shoppers and performance for businesses.
At Criteo, our culture is as unique as it is diverse. From our offices across the globe or from the comfort of home, our 3,600 Criteos collaborate together to build an open, impactful, and forward-thinking environment.
We foster a workplace where everyone is valued, and employment decisions are based solely on skills, qualifications, and business needs—never on non-job-related factors or legally protected characteristics.
What We Offer:
🏢 Ways of working – Our hybrid model blends home with in-office experiences, making space for both.
📈 Grow with us – Learning, mentorship & career development programs.
💪 Your wellbeing matters – Health benefits, wellness perks & mental health support.
🤝 A team that cares – Diverse, inclusive, and globally connected.
💸 Fair pay & perks – Attractive salary, with performance-based rewards and family-friendly policies, plus the potential for equity depending on role and level.
Additional benefits may vary depending on the country where you work and the nature of your employment with Criteo.
