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Making the connection with Criteo India

Posted by Shreyans & Tavneet |

A fast-growing team in India works across the APAC region on challenging, cutting-edge developments. We check in with Shreyans, Data Analyst with the Center of Excellence Team, and Tavneet, Senior manager for Technical and Strategic Initiatives.

How did you arrive at Criteo?

Shreyans: I’ve been with Criteo for a little more than 1 year. Today, I’m a data analyst in the Center of Excellence team, working across the region, troubleshooting existing accounts to help improve performance and integrating new< campaigns.

Tavneet: It was a bit of a fluke. I had a background in mobile solutions architecture and was looking for a new opportunity when I spotted the Criteo job listing on LinkedIn. During the interview, I was surprised that the questions were less technical and more commercial. I thought about it and decided I wanted to explore some new territory. That was 5 years ago, so it proved to be a good decision!

What does your usual day look like?

Tavneet: As far as my workday, I work from home so I don’t have a morning rush hour. After my morning coffee, I like to take a stroll in the park, then spend the first half of the day working with my team and APAC colleagues. After the midday break, I spend most of the afternoon interacting with European teams. In terms of what we work on, there’s no such thing as a “usual day,” there’s always something new.

Shreyans: It’s the same for me. No day is ever the same, which I love. There are constant opportunities to gain new knowledge.

What do you enjoy about working at Criteo?

Shreyans: With the pandemic, we went completely remote. As opportunities occur to return to the office, I really look forward to seeing colleagues in person again. While it’s good to have the flexibility to be able to work remotely, I personally also like to interact directly and collaborate with teammates . Also, everyone here is so open and ready to help. It’s a relaxed environment where you can talk to anyone at any level. There’s also a lot of training opportunities to learn new things, not just technical but languages and what’s going on in the industry.

Tavneet: The work provides plenty of challenge. My team is currently focused on incubating new point solutions that align with Criteo's vision of being a world-class Commerce Media Platform. This includes creating custom technical solutions and data insights that are mined from the immense commerce data that we have in Criteo’s data centers. I also really appreciate the flexibility of a hybrid work environment. Having the option to work remotely has a lot of advantages. We can also recruit people from anywhere in the country without having to ask them to relocate. A big revelation has been the connections we’re able to form with our colleagues and the better understanding we gain of each other’s lives outside of work.

What are the benefits for employees?

Shreyans: There are generous employee assistance programs, including subsidies to help set up our work stations at our residences. There’s a priority on making sure we’re comfortable wherever we need to work. We also have the feel-good-initiatives that help to freshen up your mind and disconnect from the day-to-day work. It gives us a chance to broaden our minds by getting to know people from other backgrounds and nationalities.

Tavneet: I would just add that we have a really nice vacation policy and our People team puts a lot of emphasis on making sure people use their time off. It comes from the company’s leadership who actively promote a culture in which we’re encouraged to disconnect from our work and take time for ourselves.

Can you think of some ways in which you feel you’re challenged to grow?

Shreyans: When I see how other teams are working and what they’re doing, it motivates me to want to live up to the same standard. I also really enjoy the interaction with others from across the company.

Tavneet: In my own journey, this is the third team I’m building since I arrived, which is really uncommon. Criteo is a place for people who really like to challenge themselves.

What has your experience been in making real connections?

Shreyans: It’s been a challenge working remotely but as things have started to reopen in the last couple months, I’m looking forward to being able to work in-person with my teammates.

Tavneet: It’s such a welcoming, empathetic and flexible environment. We see everyone through the same lens and take things in stride. We can be in a big meeting and see someone’s cat jump on their desk – no one bats an eye, it all seems so normal.

Shreyans & Tavneet

Data Analyst with the Center of Excellence Team & Senior manager for Technical and Strategic Initiatives

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